The Thrill Ride of Home Remodeling
In construction, especially when it comes to remodeling, and most especially when the client occupies the property, we are selling a process much more than a product. Sure, there is a tangible result, and in the luxury residential market it often includes custom pieces created by artisans. But the key difference that drives a client to choose a builder over a competitor in this market is usually the amount of faith that the process will go more smoothly.
The image above shows (pretty accurately) the emotional roller coaster that a client goes through during construction. This process is quite similar whether it's a kitchen, a master bathroom, or a whole house. Here's the sequence, and why there are ups and downs:
- Jon Leon Guerrero